Paid Media Insights

Let's be honest: design, logos, colors, and other visually pleasing marketing materials are a lot of fun to create. However, the rise and...

The holiday season is almost upon us, so now is the time to consider where your brand will show up during the most competitive time of...

Build lifelong customer loyalty with three easy mobile commerce techniques.

The next frontier for ads may very well be mobile gaming. Sound far-fetched? A Deloitte Digital survey shows that more than 70% of Gen Z...

In an era of constant change, the trends that you were using to guide your company’s digital marketing strategy may now be unraveling....

Walking the Thin Line Between Ad Relevance & Privacy Consumers don’t treat privacy logically. They are wary of brands tapping into their...

Using a CDP: How To Get the Most Value Out of Your Customer Data In recent years, Customer Data Platforms (CDPs) have become more valuable for businesses. CDPs create a unified customer database that integrates first-party, third-party, and Personally Identifiable Information (PII) data and makes it accessible to other systems. A CDP helps marketers in three significant ways: 1. Data Unification Over 2.5 quintillion bytes of data are created each day. CDPs gather customer d

What Your Brand Can Learn From Walmart's Evolving Marketing Strategy The most prominent challenge marketers faced in the past year was keeping up with COVID-driven demands. Even Walmart, the largest retailer in the United States, was not excluded from this challenge, which led to a realignment of their marketing strategy. Now, as the world makes finds relief from the pandemic, Walmart is trying to decipher which pandemic-related marketing strategies will endure and which will

The 5 Instagram Ad Mistakes Your Brand Should Avoid As marketers, we are frequently updated on best practices to leverage the most out of Instagram for business, but not so much the things we should avoid. These five mistakes could be stalling the full potential of your brand's Instagram advertising success: 1. Only using photo ads Instagram offers five different ad formats to drive awareness, engage and gain customers and share your brand’s story. No matter how brilliant you

Choosing Search vs. Social It’s an age-old (er, decade old) battle: Paid Search vs. Social Media. While they both have advantages and work best together, today we will highlight areas where paid search has the upper hand. SEM Is Intent-Based Social media is full of articles, pictures, and videos that cover all of a consumer’s interests. But in paid search, customers don’t typically find you unless they’re searching for you or something you offer. This means that traffic comin

Inclusivity in advertising is imperative to consider, as data shows most consumers trust brands representing diversity in their ads.