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Paid Media Insights


Amazon Prime Video Plans Ad-Supported Tier
Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.


ChatGPT Launches Brand Plug-ins
ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.


Should Your Brand Offer Loyalty Programs?
Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.


Campaign | Post-Cookie UX
Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.


Achieve Retail and Social Media Symbiosis | Adweek
Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.


Digiday | Generation Zennial
Digiday exclusively published our research on Generation Zennial, which most marketers misunderstand.


MediaPost | Performance Media
Exverus President Bill Durrant wrote an op-ed in MediaPost explaining why performance media no longer works the way it used to.


Digiday | Programmatic Marketing Feature
Exverus received a glowing, feature-length review of our programmatic marketing success from Michael Burgi, Senior Editor at Digiday.


MarTech Series | Cookie-less Marketing
Exverus Managing Director Talia Arnold lent her expertise to MarTech Series in a guest article on cookie-less marketing for the future.


How Mobile Commerce Builds Brand Loyalty
Build lifelong customer loyalty with three easy mobile commerce techniques.


Adweek | Media Plan of the Year
Exverus Media's campaign for MasterClass, "Anna Wintour: How to Be a Boss", is awarded an Adweek 2020 Media Plan of the Year!


Ad Age | Small Agency of the Year
Exverus Media is named the 2020 Silver Small Agency of the Year: Media by Ad Age! Read our full-length editorial celebrating the win.
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