Paid Media Insights

Talia Arnold of Exverus Media is a 2024 Adweek Media All-Star.

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

How can attention metrics optimize ad campaigns, and are they worth the cost?

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

Melanie Mogey will supervise media planning and buying on the Dymatize account.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Exverus' Tasha Day wins Campaign US' 2024 Media Buyer and Planner of the Year!

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

Gen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.

Exverus' 53% growth YoY, campaign customization, and smart use of AI earn the title Breakthrough Media Agency of the Year by Adweek.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.

Cinematic, trailer-style ads play in theaters where the craft IPAs are poured.

The agency & VP Tasha Day are both shortlisted for Campaign's US Media Agency of the Year awards.

As we celebrate a decade in business, we reflect on industry changes.

Social media advertisers will need to get creative to reach users in the fediverse. Here are a few ideas.

For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Exverus Media, Inc. welcomes Melissa Andraos as its new Senior Vice President of Media Strategy to work alongside VP Tasha Day.