Paid Media Insights

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

How brands and agencies can build a more sustainable advertising industry.

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

Talia Arnold of Exverus Media is a 2024 Adweek Media All-Star.

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

How can attention metrics optimize ad campaigns, and are they worth the cost?

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

Melanie Mogey will supervise media planning and buying on the Dymatize account.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Exverus' Tasha Day wins Campaign US' 2024 Media Buyer and Planner of the Year!

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

Gen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.

Exverus' 53% growth YoY, campaign customization, and smart use of AI earn the title Breakthrough Media Agency of the Year by Adweek.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.