Articles

Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.

It's not just backpacks and paper; any CPG brand can tap into back-to-school spending.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Our interns get hands-on experience in all aspects of media planning and performance marketing.

Search engines are now mid-funnel. Create demand via social, retail, OOH, and more with these expert tips and case study examples.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

How brands and agencies can build a more sustainable advertising industry.

The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.

Talia Arnold of Exverus Media is a 2024 Adweek Media All-Star.

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

How can attention metrics optimize ad campaigns, and are they worth the cost?