Paid Media Insights

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Exverus' 4-step framework for situation adaptive planning transforms reactive marketing into proactive advantages.

Premier Protein and Milk Bar debut protein-enhanced dessert menu items available free daily 3-4pm throughout August at NYC, LA, DC locations plus delivery apps with media support from Exverus by Brainlabs.

Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.

Exverus named media agency of record for Habit Burger & Grill.

With 3-year revenue growth of 73.5%, 2025 marks Exverus by Brainlabs' third time on the Inc. 5000 list.

Exverus Media joining Brainlabs will establish a new standard for independent media agencies in the 21st century.

Inside the paid media strategy behind a tentpole night in sports marketing.

Here's 5 fresh grocery e-commerce marketing ideas for any kind of brand, not just food or bev!

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's smash hit “The Chosen”. An excerpt of their conversation is below. Listen on Spotify | Apple Podcast S&S: I'd love to hear about the different channels that Exverus is hitting with this and what inspired you to go with those particular mediums. Tasha Day: We like to look at everything. As I mentioned, at Exverus we're believers in a full funn

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.

Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

Reddit brand campaign contributed to supplement maker's +33% lift in web traffic & +634% lift in cross-network search.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.