Paid Media Insights

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Learn how your brand can show up in generative AI product recommendations to shoppers.

Media buyers are funding platform enshittification — here's how to stop it. 4 actionable strategies to buy smarter and protect the open web.

Exverus' Talia Arnold spills about life as a media agency cofounder, her celebrity role model, & advice for her younger self.

Why working with a professional media agency can be more cost-effective than hiring one in-house: long-term growth, creative ideas, preferred partnerships, & precise data analysis.

Exverus hires Christie Wasloski as Group Media Director on the Premier Nutrition Company account.

Exverus Media Director Anna Elema and her team are finalists for Campaign US Agency of the Year 2026 in two categories, recognized for media planning excellence.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

Exverus wins Best Campaign by an Independent Agency for "The Chosen: Indie Streams to Big Screens" media campaign in 2025.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Exverus by Brainlabs drives Club Pilates' first national brand campaign across TV, search, social, and OOH, promoting inclusivity in fitness for every body.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.

Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.

Dive into the full-funnel media strategy that powered an unprecedented entertainment marketing success.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Amazon Prime Days can be enormous revenue drivers -- here are 4 tips for brands.