Exverus is a Tracksuit Agency Partner in brand health tracking
Exverus by Brainlabs is an official Agency Partner of Tracksuit, a brand health tracking platform providing clients an edge in brand-building, category positioning, and competitive insights.
Brand health tracking platform Tracksuit has named Exverus by Brainlabs an official Agency Partner, giving the independent media agency an edge in helping clients build brand equity, monitor category positioning, and gather competitive insights. Tracksuit runs ongoing consumer surveys to measure brand awareness, consideration, usage, and preference against clients' competitors.
"Tracksuit gives us the clear evidence we need to show clients that consistent upper-funnel media investment pays off, so we can confidently justify every dollar we spend."
JOSHUA EDELMAN, M.A.,VP ANALYTICS, EXVERUS
When marketing budgets tighten, brand-building media is often the first to get cut, to the detriment of long-term business growth. WARC's 2026 report, "The Pace Principle 2.0," explains why short performance marketing plays fail to compound: brands leaning too hard on quick-hit social spikes hit a "platform ceiling" — content loses momentum the moment paid promotion stops, because it never had time to build beyond a single channel or moment.
By collecting sophisticated audience insights, competitive intelligence, and the impacts of upper-funnel media on downstream sales, we can build more agile campaigns and be prepared for market fluctuations. We can also instill long-term customer loyalty (a rarity these days) by staying one step ahead of the category and building retention programs that consumers actually care about.
Learn more about how Exverus helps clients outsmart their competition with strategic category positioning, agility, and creative media every day:
About Tracksuit
Tracksuit is the modern brand health tracking platform trusted by over 1,000 consumer brands worldwide to measure and prove the impact of brand-building. Built on rigorous data, Tracksuit gives brands a clear, ongoing picture of their health, tracking how they're perceived today and how that's shifting as the ways people discover and evaluate brands evolve. Founded in 2021, the company now operates in 25 markets including the U.S., Canada, the U.K., Europe, Australia and New Zealand. Visit www.tracksuit.com.
About Exverus by Brainlabs
Founded in 2014, Exverus is a global, independent media agency growing brands through full-funnel media planning & buying, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine brand and performance under one scientific brain to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus (acquired by Brainlabs in 2025) is dedicated to transparency and long-term client trust. Learn more at exverus.com.
Media Contact: Michelle Andrade michelle.andrade@exverus.com
For more media strategies, agency news, and campaigns, join our free, weekly Paid Media Insights newsletter.
