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Paid Media Insights
Paid Media Metrics & Benchmarks: The Complete Playbook
The media metrics your team tracks weekly may be misleading. Measure what actually drives growth.
"Speak up": 6 Q&As w/a Scaling Media Agency Exec
In 2026, Exverus Cofounder & Managing Partner Talia Arnold went Into the Lab with Brainlabs to discuss the collapse of the brand/performance funnel, what a typical day looks like, how she creates her own joy outside of work, and advice she'd give herself earlier in her career. What is a typical day for you as a media agency executive? The mornings are all about getting up, getting the kids ready for school, packing lunches. Then it's checking email to see the emails that c
Brand equity: The missing KPI in your media plan
Most marketers know the importance of brand equity. We'll help you convince the CFO.
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