Paid Media Insights

Exverus by Brainlabs drives Club Pilates' first national brand campaign across TV, search, social, and OOH, promoting inclusivity in fitness for every body.

Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.

Efficiency-focused marketing metrics don't tell the whole story. Learn how to measure media's actual impact on sales.

Creator marketing is table-stakes for brand growth in 2025. Learn best practices and FAQs for building partnerships that co-create culture.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.