Articles

Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.

Learn the newest creative innovations and tips for your next Snapchat ads campaign.

Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.

Social media overtakes the search engine for primary brand discovery; here's why.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Chris Cheever joins the Exverus Media team as Paid Social Media Manager working across all client projects.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.

Social media advertisers will need to get creative to reach users in the fediverse. Here are a few ideas.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.

Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.

Exverus has been on Threads since Day 1 (@exverus), and we've stitched together a few tips for brands and marketers.

Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?

Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.