Paid Media Insights

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

Instagram, Pinterest, and experiential activations will bring social commerce alive with or without TikTok in 2026.

Creator marketing is table-stakes for brand growth in 2025. Learn best practices and FAQs for building partnerships that co-create culture.

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning.

Maximize digital video advertising ROI with 7 strategic tips for FY26. Learn optimal frequency, UGC vs AI, shoppable CTV, and YouTube strategies.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

Reddit brand campaign contributed to supplement maker's +33% lift in web traffic & +634% lift in cross-network search.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Learn the newest creative innovations and tips for your next Snapchat ads campaign.

Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.

Social media advertisers will need to get creative to reach users in the fediverse. Here are a few ideas.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.

Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.