Paid Media Insights

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

Back-to-school media planning isn't just a kids' category. Get FAQs on timing, budget allocation, and channel mix for BTS campaigns that convert.

Exverus and SeenThis launch Social Reach, bringing vertical social video ads to the open web through PubMatic’s premium supply. Premier Protein is the first brand to run it.

From ROI measurement to UGC strategy, get answers to the most common creator marketing questions brands ask.

Growth-stage brands can't afford wasted video advertising spend. Stretch every dollar with smarter placements, formats, and channel mix.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.