Paid Media Insights

How to set the right CTV media budget, choose FAST vs. Premium, avoid fraud, and measure what really matters to growth-stage brands.

Learn how audio ads work, why they're effective for brands, and how to buy programmatic audio advertising. Strategy guide for paid media managers.

Audio ad spend lags way behind listener time. Here's how brands can close the gap with podcasts, streaming, retail media, and in-game audio in 2026.

AI shopping on LLMs collapse the customer journey into a conversation. Brands need a full-funnel media strategy to own them.

Discover how programmatic DOOH media drives stronger ROI with real-time targeting, measurable results, and emerging trends reshaping out-of-home advertising.

Master media planning with SAP: a proactive 4-step framework that helps brands anticipate market shifts, adapt strategies fast, and stay ahead of disruption.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Retail media networks can influence your target audience at every step in the purchase journey.

In 2026, Exverus Cofounder & Managing Partner Talia Arnold went Into the Lab with Brainlabs to discuss the collapse of the brand/performance funnel, what a typical day looks like, how she creates her own joy outside of work, and advice she'd give herself earlier in her career. What is a typical day for you as a media agency executive? The mornings are all about getting up, getting the kids ready for school, packing lunches. Then it's checking email to see the emails that c

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Programmatic advertising guide: DSPs, SSPs, benefits, risks, channels (CTV, DOOH, audio), first-party data strategies & AI optimization examples.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Amazon Prime Days can be enormous revenue drivers -- here are 4 tips for brands.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's smash hit “The Chosen”. An excerpt of their conversation is below. Listen on Spotify | Apple Podcast S&S: I'd love to hear about the different channels that Exverus is hitting with this and what inspired you to go with those particular mediums. Tasha Day: We like to look at everything. As I mentioned, at Exverus we're believers in a full funn

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.