Paid Media Insights

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Amazon Prime Days can be enormous revenue drivers -- here are 4 tips for brands.

Retail media networks can influence your target audience at every step in the purchase journey.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Exverus' 4-step framework for situation adaptive planning transforms reactive marketing into proactive advantages.

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's smash hit “The Chosen”. An excerpt of their conversation is below. Listen on Spotify | Apple Podcast S&S: I'd love to hear about the different channels that Exverus is hitting with this and what inspired you to go with those particular mediums. Tasha Day: We like to look at everything. As I mentioned, at Exverus we're believers in a full funn

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Digital audio advertising meets in-store retail media and in-game messaging for precise targeting, sonic branding, & advanced measurement.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.