Paid Media Insights

Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Amazon Prime Days can be enormous revenue drivers -- here are 4 tips for brands.

Retail media networks can influence your target audience at every step in the purchase journey.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Exverus' 4-step framework for situation adaptive planning transforms reactive marketing into proactive advantages.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's...

Honey Stinger media plan shortlisted for Best Independent Agency Campaign and Best Retail Media Campaign at Global Festival of Media Awards

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.

Instagram is still the most popular social platform, beating TikTok, and advertising on Meta is still a strong bet.

How brands need to adapt their paid search advertising strategy for AI to outrank and outsell in 2025.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Digital audio advertising meets in-store retail media and in-game messaging for precise targeting, sonic branding, & advanced measurement.

Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.