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Paid Media Insights
Programmatic DOOH Media: Trends, measurement, & examples
Discover how programmatic DOOH media drives stronger ROI with real-time targeting, measurable results, and emerging trends reshaping out-of-home advertising.
Situation adaptive media planning: A competitive necessity
Master media planning with SAP: a proactive 4-step framework that helps brands anticipate market shifts, adapt strategies fast, and stay ahead of disruption.
Exverus, SeenThis launch Social Reach ad format on open web
Exverus and SeenThis launch Social Reach, bringing vertical social video ads to the open web through PubMatic’s premium supply. Premier Protein is the first brand to run it.
"Speak up": 6 Q&As w/a Scaling Media Agency Exec
Exverus' Talia Arnold spills about life as a media agency cofounder, her celebrity role model, & advice for her younger self.
Shoppable CTV ads: FAQs & Examples
Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.
Hyperlocal Advertising in 2026: A Guide for Brands
New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.
How brand lift studies illuminate marketing performance: FAQs for CMOs
Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.
Advertise on Pinterest: A guide for marketers & media buyers
Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.
5 tips for marketing Amazon Prime Day deals
Amazon Prime Days can be enormous revenue drivers -- here are 4 tips for brands.
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