Paid Media Insights

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

How brands and agencies can build a more sustainable advertising industry.

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

How can attention metrics optimize ad campaigns, and are they worth the cost?

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.

Gain inspiration for collecting zero party data from this successful case study.