Paid Media Insights

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.

The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.

Sean Edwards of Exverus Media explains via Adweek why food and beverage brands should advertise on YouTube.

Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.

Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.

Exverus Managing Director Talia Arnold lent her expertise to MarTech Series in a guest article on cookie-less marketing for the future.

Inclusivity in advertising is imperative to consider, as data shows most consumers trust brands representing diversity in their ads.