Paid Media Insights

For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.

Gain inspiration for collecting zero party data from this successful case study.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.

Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.

The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.

Sean Edwards of Exverus Media explains via Adweek why food and beverage brands should advertise on YouTube.

Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.

Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.

Roku adds contextual AI to its advertising platform for more personalized consumer targeting.

Exverus Managing Director Talia Arnold lent her expertise to MarTech Series in a guest article on cookie-less marketing for the future.

Inclusivity in advertising is imperative to consider, as data shows most consumers trust brands representing diversity in their ads.