Paid Media Insights

CampaignUS awarded Exverus' Anna Elema the prestigious title of Media Planner of the Year 2026 for her work leading media strategy for TV's "The Chosen."

Retail media networks can influence your target audience at every step in the purchase journey.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Premier Protein and Milk Bar debut protein-enhanced dessert menu items available free daily 3-4pm throughout August at NYC, LA, DC locations plus delivery apps with media support from Exverus by Brainlabs.

Exverus named media agency of record for Habit Burger & Grill.

Inside the paid media strategy behind a tentpole night in sports marketing.

Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's smash hit “The Chosen”. An excerpt of their conversation is below. Listen on Spotify | Apple Podcast S&S: I'd love to hear about the different channels that Exverus is hitting with this and what inspired you to go with those particular mediums. Tasha Day: We like to look at everything. As I mentioned, at Exverus we're believers in a full funn

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.