Paid Media Insights

Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.

The new assoc. media directors & e-commerce expert join Exverus Media from larger agencies.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.

Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.

Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

Talia Arnold of Exverus Media is a 2024 Adweek Media All-Star.

Melanie Mogey will supervise media planning and buying on the Dymatize account.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Exverus' Tasha Day wins Campaign US' 2024 Media Buyer and Planner of the Year!

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

Gain inspiration for collecting zero party data from this successful case study.

How to avoid the marketing trap of short-termism, which hurts your brand in the long run.