Paid Media Insights

Longer paid media campaigns outperform short bursts. See the data on why 12-month plans beat 6-month blitzes for real performance marketing ROI.

Audio advertising isn't keeping up with listening time. See where smart media buyers are investing in podcasts, radio, video & gaming in 2026.

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Learn how audio ads work, why they're effective for brands, and how to buy programmatic audio advertising. Strategy guide for paid media managers.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Gen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.

Gain inspiration for collecting zero party data from this successful case study.

How to avoid the marketing trap of short-termism, which hurts your brand in the long run.