Paid Media Insights

Most marketers know the importance of brand equity. We'll help you convince the CFO.

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.

Digital audio advertising meets in-store retail media and in-game messaging for precise targeting, sonic branding, & advanced measurement.

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Gen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.

Gain inspiration for collecting zero party data from this successful case study.

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.

How to avoid the marketing trap of short-termism, which hurts your brand in the long run.

Build lifelong customer loyalty with three easy mobile commerce techniques.

Inclusivity in advertising is imperative to consider, as data shows most consumers trust brands representing diversity in their ads.