Paid Media Insights

Learn how audio ads work, why they're effective for brands, and how to buy programmatic audio advertising. Strategy guide for paid media managers.

Audio ad spend lags way behind listener time. Here's how brands can close the gap with podcasts, streaming, retail media, and in-game audio in 2026.

Most marketers know the importance of brand equity. We'll help you convince the CFO.

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Gain inspiration for collecting zero party data from this successful case study.

In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.

How to avoid the marketing trap of short-termism, which hurts your brand in the long run.

Build lifelong customer loyalty with three easy mobile commerce techniques.