Paid Media Insights

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

Sean Edwards of Exverus Media explains via Adweek why food and beverage brands should advertise on YouTube.

Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.

Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.

Roku adds contextual AI to its advertising platform for more personalized consumer targeting.