Paid Media Insights

Gen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.

Gain inspiration for collecting zero party data from this successful case study.

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.

How to avoid the marketing trap of short-termism, which hurts your brand in the long run.

ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.

Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.

Let's be honest: design, logos, colors, and other visually pleasing marketing materials are a lot of fun to create. However, the rise and...

Inclusivity in advertising is imperative to consider, as data shows most consumers trust brands representing diversity in their ads.