Paid Media Insights

How brand positioning holds up when competitors move in: competitive intelligence, retail media, and brand equity. Exverus on winning the long game.

Unified commerce connects retail media, social, search and in-store into one path to purchase. Learn six steps to build one, plus a real campaign example.

Master media planning with SAP: a proactive 4-step framework that helps brands anticipate market shifts, adapt strategies fast, and stay ahead of disruption.

Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.

Exverus by Brainlabs won the 2026 MediaPost Media Planning & Buying 'Best Health/Wellness Campaign' Award for "Theralogix: Wellness Women Can Trust."

CampaignUS awarded Exverus' Anna Elema the prestigious title of Media Planner of the Year 2026 for her work leading media strategy for TV's "The Chosen."

Exverus' Talia Arnold spills about life as a media agency cofounder, her celebrity role model, & advice for her younger self.

AI is already improving media planning, personalization, predictive analytics, & real-time data monitoring.

Brand discovery for Gen Z increasingly happens on social media first. See the data, plus five ways to build demand before consumers ever search.

Learn how to pick markets, measure incrementality, and use search, DOOH, CTV, and retail media to drive local sales with hyperlocal advertising.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Most marketers know the importance of brand equity. We'll help you convince the CFO.