Paid Media Insights

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

How brands and agencies can build a more sustainable advertising industry.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

Gen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.

Gain inspiration for collecting zero party data from this successful case study.

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.

How to avoid the marketing trap of short-termism, which hurts your brand in the long run.

ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.

Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.