Paid Media Insights

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.