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Paid Media Insights
4 Safe data privacy practices for CTV advertising
Data privacy regulation on CTV advertising is tightening; brands must be prepared.
Mobile Advertising & M-Commerce Tips for Brands
Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.
Programmatic Audio: A Mic for Your Brand
Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.
Live Sports Advertising: A Slam Dunk for Brands
Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.
CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
Ad-Supported Streaming is On for 2024
For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.
Audio Ads: The Rockstars of Media
Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.
Amazon Prime Video Plans Ad-Supported Tier
Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.
Digiday | Programmatic Marketing Feature
Exverus received a glowing, feature-length review of our programmatic marketing success from Michael Burgi, Senior Editor at Digiday.
Morning Brew | Streaming Ads
Talia Arnold lent her expertise on streaming ads to a Marketing Brew article about frequency caps.
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