Paid Media Insights

Shoppable CTV (or T-commerce) ads connect entertainment to purchase with privacy-safe, contextual targeting.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Exverus hires Josh Edelman as first VP of Analytics, along with new programmatic, paid search and social media buyers.

Inside the paid media strategy behind a tentpole night in sports marketing.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Exverus's 360 ad campaign helped Voodoo Ranger beat craft beer rivals: 44% ad awareness, 26% sales growth year-over-year.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.