Paid Media Insights

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.