Paid Media Insights

A report from Exverus shows why long-term investment, not day trading, is the best model for media planning and buying.

Exverus's 360 ad campaign helped Voodoo Ranger beat craft beer rivals: 44% ad awareness, 26% sales growth year-over-year.

Supplement brand Theralogix & media agency Exverus' digital campaign builds access to women's health information.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.

Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

Talia Arnold of Exverus Media is a 2024 Adweek Media All-Star.

Melanie Mogey will supervise media planning and buying on the Dymatize account.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

See how media planner Tasha Day helped drive 145% agency growth in three years, earning Campaign US Media Planner or Buyer of the Year 2024.