Paid Media Insights

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.

Location data ad tech helps you serve your target consumers where they are.

Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.

Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.