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Paid Media Insights
Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
Exverus Hires Hillary Kupferberg as VP of Performance Marketing
Hillary Kupferberg oversees Exverus' retail media, programmatic, search, & social teams.
Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.
How to Use AI in Ecommerce to Improve Omnichannel Shopping
Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.
Retail Media in 2023: A Full-Funnel Marketing Strategy
Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.
MediaPost | Social Commerce
In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.
Should Your Brand Offer Loyalty Programs?
Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.
How Mobile Commerce Builds Brand Loyalty
Build lifelong customer loyalty with three easy mobile commerce techniques.
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