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Paid Media Insights


Advertising on Meta: FAQs & Studies
Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.


Hillary Kupferberg on connecting retail media & CTV with sales
Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.


Exverus Wins Adweek Breakthrough Media Agency of the Year 2024
Exverus' 53% growth YoY, campaign customization, and smart use of AI earn the title Breakthrough Media Agency of the Year by Adweek.


Exverus Launches AI Chatbot Recipe-Picker for John Soules Foods
The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.


ChatGPT Launches Brand Plug-ins
ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.
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