Paid Media Insights

Exverus has been on Threads since Day 1 (@exverus), and we've stitched together a few tips for brands and marketers.

Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.

Build lifelong customer loyalty with three easy mobile commerce techniques.

The 5 Instagram Ad Mistakes Your Brand Should Avoid As marketers, we are frequently updated on best practices to leverage the most out of Instagram for business, but not so much the things we should avoid. These five mistakes could be stalling the full potential of your brand's Instagram advertising success: 1. Only using photo ads Instagram offers five different ad formats to drive awareness, engage and gain customers and share your brand’s story. No matter how brilliant you

Choosing Search vs. Social It’s an age-old (er, decade old) battle: Paid Search vs. Social Media. While they both have advantages and work best together, today we will highlight areas where paid search has the upper hand. SEM Is Intent-Based Social media is full of articles, pictures, and videos that cover all of a consumer’s interests. But in paid search, customers don’t typically find you unless they’re searching for you or something you offer. This means that traffic comin