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Paid Media Insights


Crowdfunding to box office gold: The strategic media planning behind 'The Chosen'
Exverus VP of Media Planning & Strategy Tasha Day spoke on the Screen & Sponsor podcast about the omnichannel media strategy for TV's smash hit “The Chosen”. An excerpt of their conversation is below. Listen on Spotify | Apple Podcast S&S: I'd love to hear about the different channels that Exverus is hitting with this and what inspired you to go with those particular mediums. Tasha Day: We like to look at everything. As I mentioned, at Exverus we're believers in a full funn


Local radio advertising: The multiplier medium
Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.


5 things brands get wrong about IMC: Integrated marketing communications
Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.


Why media planning is like retirement planning
A report from Exverus shows why long-term investment, not day trading, is the best model for media planning and buying.


Sustainable Advertising: 5 Ways Brands & Agencies Can Help
How brands and agencies can build a more sustainable advertising industry.


Personalization in Marketing: Importance & Examples
Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.


The Marketing Funnel is Dead
Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.


Sonic Branding: Definition and FAQs for Marketers
Why sonic logos that include the brand name are 9x more effectiveness, and how marketers build lasting audio recall with sonic branding.


Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.


Brand Marketers, Avoid the Trap of Short-Termism
Learn why short-termism in media erodes growth, and how to balance brand building and sales activation in your next media budget.
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