Paid Media Insights

Gain inspiration for collecting zero party data from this successful case study.

Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.

Location data ad tech helps you serve your target consumers where they are.

ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.

Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.

Exverus Managing Director Talia Arnold lent her expertise to MarTech Series in a guest article on cookie-less marketing for the future.

Build lifelong customer loyalty with three easy mobile commerce techniques.