Paid Media Insights

Location data ad tech helps you serve your target consumers where they are.

In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.

Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.

Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.

Exverus Managing Director Talia Arnold lent her expertise to MarTech Series in a guest article on cookie-less marketing for the future.

The holiday season is almost upon us, so now is the time to consider where your brand will show up during the most competitive time of...

Build lifelong customer loyalty with three easy mobile commerce techniques.

What Your Brand Can Learn From Walmart's Evolving Marketing Strategy The most prominent challenge marketers faced in the past year was keeping up with COVID-driven demands. Even Walmart, the largest retailer in the United States, was not excluded from this challenge, which led to a realignment of their marketing strategy. Now, as the world makes finds relief from the pandemic, Walmart is trying to decipher which pandemic-related marketing strategies will endure and which will