Paid Media Insights

Location data ad tech helps you serve your target consumers where they are.

Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.

Build lifelong customer loyalty with three easy mobile commerce techniques.

The next frontier for ads may very well be mobile gaming. Sound far-fetched? A Deloitte Digital survey shows that more than 70% of Gen Z...

Walking the Thin Line Between Ad Relevance & Privacy Consumers don’t treat privacy logically. They are wary of brands tapping into their...

Using a CDP: How To Get the Most Value Out of Your Customer Data In recent years, Customer Data Platforms (CDPs) have become more valuable for businesses. CDPs create a unified customer database that integrates first-party, third-party, and Personally Identifiable Information (PII) data and makes it accessible to other systems. A CDP helps marketers in three significant ways: 1. Data Unification Over 2.5 quintillion bytes of data are created each day. CDPs gather customer d