Paid Media Insights

Location data ad tech helps you serve your target consumers where they are.

Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.

Roku adds contextual AI to its advertising platform for more personalized consumer targeting.

Build lifelong customer loyalty with three easy mobile commerce techniques.

The next frontier for ads may very well be mobile gaming. Sound far-fetched? A Deloitte Digital survey shows that more than 70% of Gen Z...

In lieu of the impending death of the cookie, brands have been getting creative about how to use their first-party data to replace...

Walking the Thin Line Between Ad Relevance & Privacy Consumers don’t treat privacy logically. They are wary of brands tapping into their...

Using a CDP: How To Get the Most Value Out of Your Customer Data In recent years, Customer Data Platforms (CDPs) have become more...

How to Measure Consumer Attention: 3 Tips Consumer attention is shorter than ever, which is why it's critical for marketers to measure...

Data-Driven Creative: You Have The Data, Let's Use It! When programmatic media came about several years ago, the push was for relevant,...