Paid Media Insights

Growth-stage brands can't afford wasted video advertising spend. Stretch every dollar with smarter placements, formats, and channel mix.

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.