Paid Media Insights

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.

Maximize digital video advertising ROI with 7 strategic tips for FY26. Learn optimal frequency, UGC vs AI, shoppable CTV, and YouTube strategies.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.