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Paid Media Insights


7 Digital video advertising tips for FY26
Maximize digital video advertising ROI with 7 strategic tips for FY26. Learn optimal frequency, UGC vs AI, shoppable CTV, and YouTube strategies.


Advertising on Meta: FAQs & Stats
Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.


Social is the new search: How to create demand now [EXAMPLES]
Search engines are now mid-funnel. Create demand via social, retail, OOH, and more with these expert tips and case study examples.


TikTok Beats Streamers for Under-30 Audience
Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.
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