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Paid Media Insights


The Fediverse is Coming: What Advertisers Need to Know
Social media advertisers will need to get creative to reach users in the fediverse. Here are a few ideas.


MediaPost | Social Commerce
In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.


TikTok Beats Streamers for Under-30 Audience
Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.


Threads: Tips for Brands and Marketers
Exverus has been on Threads since Day 1 (@exverus), and we've stitched together a few tips for brands and marketers.
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