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Paid Media Insights
Social is the new search: How Gen Z discover brands
Discover how savvy consumers discover brands on social, retail, and AI-driven platforms—and how marketers can build demand before search to drive more efficient media spend.
Full-Funnel Media Planning: FAQs & Examples for 2026
Learn full-funnel media planning strategies for 2026. Balance brand and performance tactics, build omnichannel paths, and measure real ROI.
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