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Paid Media Insights
AI Shopping: LLMs are the funnel
AI shopping on LLMs like ChatGPT or Claude will soon collapse the customer journey into a single conversation, and brands need a whole new media strategy to own them.
Exverus wins OMMA for Best Mobile Marketing Campaign 2025
Exverus' paid media campaign to drive downloads of The Chosen App wins 2025 MediaPost OMMA Award for Best Mobile Marketing Campaign.
Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.
MediaPost | Social Commerce
In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.
MediaPost | Performance Media
Exverus President Bill Durrant wrote an op-ed in MediaPost explaining why performance media no longer works the way it used to.
MarTech Series | Cookie-less Marketing
Exverus Managing Director Talia Arnold lent her expertise to MarTech Series in a guest article on cookie-less marketing for the future.
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