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Paid Media Insights
Contextual advertising examples & KPIs for brand campaigns
Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.
How brand lift studies illuminate marketing performance: FAQs for CMOs
Brand lift studies show the full-funnel impact of advertising campaigns on your business growth. Get answers to all your FAQs about BLS.
Rethink your marketing benchmarks for FY26 media campaigns
Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.
Superior KPIs: Ditch the Tired Marketing Metrics
Efficiency-focused marketing metrics don't tell the whole story. Learn how to measure media's actual impact on sales.
MMM: Media mix modeling tools for brand growth
Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!
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