Retail Media: A Full-Funnel Marketing Strategy
Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.
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- Aug 31
- 2 min
Why Your Media Strategy Needs Location Data
Location data ad tech helps you serve your target consumers where they are.
- Aug 24
- 3 min
Can Brands Score Big with Live Sports Advertising?
Streamers are the new home for live sports, offering fans and advertisers advantages linear TV couldn't.
- Aug 16
- 3 min
Brand Marketers, Avoid the Trap of Short-Termism
How to avoid the marketing trap of short-termism, which hurts your brand in the long run.
- Aug 11
- 2 min
How Do the SAG-AFTRA and WGA Strike Affect Advertisers?
The SAG-AFTRA and WGA strike could lead to media buyers shifting ad dollars away from TV and streaming.
- Aug 2
- 3 min
Back to School: Make the Grade in Your Brand's Marketing
Any CPG brand can cash in on back-to-school spending with an omnichannel marketing approach.
- Jul 25
- 1 min
Adweek | Why Food Brands Should Advertise on YouTube
Sean Edwards of Exverus Media explains via Adweek why food and beverage brands should advertise on YouTube.
- Jul 25
- 1 min
MediaPost | Social Commerce
In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.
- Jul 25
- 2 min
TikTok Beats Streamers for Under-30 Audience
Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.
- Jul 13
- 2 min
Threads: Tips for Brands and Marketers
Exverus has been on Threads since Day 1 (@exverus), and we've stitched together a few tips for brands and marketers.
- Jun 29
- 3 min
Winning Prime Day? Avoid These Mistakes
Amazon Prime Day can be an enormous revenue driver for retailers. Here are 4 tips for brands to make the most of it.
- Jun 26
- 2 min
Amazon Prime Video Plans Ad-Supported Tier
Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.
- Jun 8
- 2 min
ChatGPT Launches Brand Plug-ins
ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.
- Jun 2
- 2 min
Should Your Brand Offer Loyalty Programs?
Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.
- May 25
- 2 min
Pinterest Ads' New Challenger Identity is Working
Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?
- May 19
- 1 min
Campaign | Post-Cookie UX
Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.
- May 17
- 2 min
Is Bluesky the new Twitter? No, it's not meant to be.
Bluesky, a new social app from Jack Dorsey, may look like Twitter but it has some key differences. Get ahead of the curve with this primer.
- May 16
- 1 min
Achieve Retail and Social Media Symbiosis | Adweek
Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.
- May 9
- 2 min
Roku Reformulates Digital Ad Buying with Contextual AI
Roku adds contextual AI to its advertising platform for more personalized consumer targeting.
- May 4
- 2 min
Is Lemon8 the Next Big Social Marketing Platform?
With TikTok's future uncertain in the United States, parent company ByteDance is aggressively pushing another digital lifestyle platform....
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