Pinterest Ads' New Challenger Identity is Working
Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?
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Paid Media Insights & Inspirations
A weekly insight to make your paid media investments smarter.
- 2 min
Is Bluesky the new Twitter? No, it's not meant to be.
Bluesky, a new social app from Jack Dorsey, may look like Twitter but it has some key differences. Get ahead of the curve with this primer.
- 1 min
Adweek | Retail vs. Social Media
Exverus VP of Performance Marketing, Sifat Ullah, published a full article in Adweek about the pros & cons of retail vs. social media.
- 2 min
Roku Reformulates Digital Ad Buying with Contextual AI
Roku adds contextual AI to its advertising platform for more personalized consumer targeting.
- 2 min
Is Lemon8 the Next Big Social Marketing Platform?
With TikTok's future uncertain in the United States, parent company ByteDance is aggressively pushing another digital lifestyle platform....
- 1 min
Marketers Rejoice: Clubhouse Drops Invite-Only Model
Last quarter, Clubhouse announced that they are no longer operating an invite-only model. And, to top it all off, they also revealed a...
- 2 min
Three Ways to Create Your Brand's Audio Identity
Let's be honest: design, logos, colors, and other visually pleasing marketing materials are a lot of fun to create. However, the rise and...
- 2 min
Taking a Stance with Your Media Dollars to Grow Sales
Like consumers, brands can vote with their dollars, and that is precisely what they've been doing lately to align their media spends with...
- 1 min
How Google AMP Impacts SEO: The Good and Bad for Marketers
According to multiple studies (and our own experience), mobile traffic has grown exponentially in daily media consumption over the last...
- 2 min
Get Ready Now For 2022’s Email Marketing Trends
Email marketing continues to have huge marketing potential, even with social media and other digital platforms increasing in popularity....
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