Retail Media: A Full-Funnel Marketing Strategy
Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.
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- Aug 31
- 2 min
Why Your Media Strategy Needs Location Data
Location data ad tech helps you serve your target consumers where they are.
- Aug 2
- 3 min
Back to School: Make the Grade in Your Brand's Marketing
Any CPG brand can cash in on back-to-school spending with an omnichannel marketing approach.
- Jul 25
- 1 min
MediaPost | Social Commerce
In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.
- Jun 29
- 3 min
Winning Prime Day? Avoid These Mistakes
Amazon Prime Day can be an enormous revenue driver for retailers. Here are 4 tips for brands to make the most of it.
- Jun 2
- 2 min
Should Your Brand Offer Loyalty Programs?
Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.
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