Marketing mix modeling or MTA: Which analysis is best for your campaign?
Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
top of page
News & Resources
- Jun 17
- 3 min
Sustainable Advertising: 5 Ways Brands & Agencies Can Help
How brands and agencies can build a more sustainable advertising industry.
- Jun 12
- 2 min
How to Privacy-Proof Your Brand's CTV Advertising Strategy
Data privacy regulation on CTV advertising is tightening; brands must be prepared.
- May 20
- 2 min
URL Mapping: Bridging Brand & Performance Marketing Data
URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.
- Apr 30
- 2 min
Attention Metrics in Advertising
How can attention metrics optimize ad campaigns, and are they worth the cost?
- Apr 11
- 3 min
CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
- Mar 29
- 3 min
Personalization in Marketing: Importance & Examples
Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.
- Mar 18
- 1 min
The Marketing Funnel is Dead
Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.
- Feb 29
- 2 min
How Could Generative AI Transform Media Planning?
Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.
- Feb 22
- 2 min
Superior KPIs: Ditch the Tired Marketing Metrics
The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.
- Feb 1
- 3 min
Shoppable CTV Ads: Are Buyers Ready for T-Commerce?
Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.
- Dec 11, 2023
- 5 min
Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
- Nov 21, 2023
- 2 min
Using AR in Advertising Campaign Drove Results for Stella & Chewy's
Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.
- Nov 15, 2023
- 1 min
Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.
- Oct 31, 2023
- 3 min
How to Use AI in Ecommerce to Improve Omnichannel Shopping
Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.
- Aug 31, 2023
- 2 min
Why Your Media Strategy Needs Location Data
Location data ad tech helps you serve your target consumers where they are.
- May 19, 2023
- 1 min
Campaign | Post-Cookie UX
Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.
- May 9, 2023
- 2 min
Roku Reformulates Digital Ad Buying with Contextual AI
Roku adds contextual AI to its advertising platform for more personalized consumer targeting.
- Oct 19, 2021
- 2 min
How Mobile Commerce Builds Brand Loyalty
Build lifelong customer loyalty with three easy mobile commerce techniques.
- Oct 5, 2021
- 1 min
People Love Gaming - and They Don't Mind Ads
The next frontier for ads may very well be mobile gaming. Sound far-fetched? A Deloitte Digital survey shows that more than 70% of Gen Z...
Sign up for our Weekly Insights newsletter!
© Copyright 2022 Exverus Media Inc. All rights reserved.
The World's Fastest Growing Full Service Paid Media Agency: AdWeek 2019, 2020 100 Fastest Growing Agencies
bottom of page