Brand Marketers, Avoid the Trap of Short-Termism
How to avoid the marketing trap of short-termism, which hurts your brand in the long run.
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- Aug 11
- 2 min
How Do the SAG-AFTRA and WGA Strike Affect Advertisers?
The SAG-AFTRA and WGA strike could lead to media buyers shifting ad dollars away from TV and streaming.
- Aug 2
- 3 min
Back to School: Make the Grade in Your Brand's Marketing
Any CPG brand can cash in on back-to-school spending with an omnichannel marketing approach.
- Jun 8
- 2 min
ChatGPT Launches Brand Plug-ins
ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.
- Jun 2
- 2 min
Should Your Brand Offer Loyalty Programs?
Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.
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