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Paid Media Insights
A video marketing strategy for beverage brands w/ examples
Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.
Video advertising for growth-stage brands: Tips & examples
Growth-stage brands can't afford wasted video advertising spend. Stretch every dollar with smarter placements, formats, and channel mix.
"Speak up": 6 Q&As w/a Scaling Media Agency Exec
In 2026, Exverus Cofounder & Managing Partner Talia Arnold went Into the Lab with Brainlabs to discuss the collapse of the brand/performance funnel, what a typical day looks like, how she creates her own joy outside of work, and advice she'd give herself earlier in her career. What is a typical day for you as a media agency executive? The mornings are all about getting up, getting the kids ready for school, packing lunches. Then it's checking email to see the emails that c
How to run YouTube podcast ads effectively
YouTube podcast channels are wildly popular, so how can brands advertise there effectively?
Adweek | Why Food Brands Should Advertise on YouTube
Sean Edwards of Exverus Media explains via Adweek why food and beverage brands should advertise on YouTube.
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