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Paid Media Insights


A video marketing strategy for beverage brands w/ examples
Master my video marketing strategy for beverage brands: full-funnel CTV, YouTube, retail media, and cinema tactics that drove growth despite category decline.


Video advertising for growth-stage brands: Tips & examples
Growth-stage brands can't afford wasted video advertising spend. Stretch every dollar with smarter placements, formats, and channel mix.


"Speak up": 6 Q&As w/a Scaling Media Agency Exec
Exverus' Talia Arnold spills about life as a media agency cofounder, her celebrity role model, & advice for her younger self.


How to run YouTube podcast ads effectively
YouTube podcast channels are wildly popular, so how can brands advertise there effectively?
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