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Paid Media Insights


Contextual advertising examples & KPIs for brand campaigns
Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.


Advertise on Pinterest: A guide for marketers & media buyers
Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.


Social is the new search: How to create demand now [EXAMPLES]
Search engines are now mid-funnel. Create demand via social, retail, OOH, and more with these expert tips and case study examples.
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