Paid Media Insights

Exverus by Brainlabs drives Club Pilates' first national brand campaign across TV, search, social, and OOH, promoting inclusivity in fitness for every body.

In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Inclusivity in advertising is imperative to consider, as data shows most consumers trust brands representing diversity in their ads.