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Paid Media Insights


Sonic Branding Definition and Examples for Marketers
Gen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.


How Could Generative AI Transform Media Planning?
Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.


Creative Diversification: How Visuals Give Ads Authenticity
In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.


Why Your Brand Needs Inclusivity In Advertising
Inclusivity in advertising is imperative to consider, as data shows most consumers trust brands representing diversity in their ads.
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