Paid Media Insights

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

How can attention metrics optimize ad campaigns, and are they worth the cost?

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Gain inspiration for collecting zero party data from this successful case study.

Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.

Exverus Managing Director Talia Arnold lent her expertise to MarTech Series in a guest article on cookie-less marketing for the future.