Paid Media Insights

Audio advertising isn't keeping up with listening time. See where smart media buyers are investing in podcasts, radio, video & gaming in 2026.

Learn how audio ads work, why they're effective for brands, and how to buy programmatic audio advertising. Strategy guide for paid media managers.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

Why sonic logos that include the brand name are 9x more effectiveness, and how marketers build lasting audio recall with sonic branding.