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Two boys pose and dance before a colorful FIFA mural with HOW TO BUILD A TENTPOLE EVENT MEDIA PLAN and exverus text.

Two boys pose and dance before a colorful FIFA mural with HOW TO BUILD A TENTPOLE EVENT MEDIA PLAN and exverus text.

How to build a media plan for tentpole events

From Super Bowl bursts to World Cup flights, a strong tentpole media plan phases budget, sets objectives, and matches channels to the moment.

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