Paid Media Insights

Understanding where to allocate your social media advertising budget can mean the difference between breakthrough results and wasted spend.

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.

In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.