Paid Media Insights

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning in 2025.

Instagram is still the most popular social platform, beating TikTok, and advertising on Meta is still a strong bet.

Instagram, Pinterest, and experiential activations will bring social commerce alive with or without TikTok in 2025.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.

In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.