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Paid Media Insights
Social commerce in 2026: With or without TikTok
Instagram, Pinterest, and experiential activations will bring social commerce alive with or without TikTok in 2026.
Back to School Media Planning for any brand
Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning.
Advertising on Meta: FAQs & Stats
Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.
TikTok Shop: What Marketers Need to Know
TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.
MediaPost | Social Commerce
In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.
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