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Paid Media Insights
Contextual advertising examples & KPIs for brand campaigns
Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.
Multicultural media buying: 2 perspectives, 6 best practices
In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.
4 Safe data privacy practices for CTV advertising
Data privacy regulation on CTV advertising is tightening; brands must be prepared.
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