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Paid Media Insights
Search Bidding Exploration (SBE): Google's next trick for advertisers
Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.
Exverus & Theralogix campaign builds access to women's health info
Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.
How to bolster your retail media search ROI
Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.
3 Paid Search Tips from MediaPost Summit 2024
To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.
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