News & Resources

Exverus Hires New VP of Performance Marketing

Hillary Kupferberg will oversee the agency’s retail media and e-commerce department.

Zero Party Data: One Brilliant Collection Strategy

Gain inspiration for collecting zero party data from this successful case study.

How to Use AI in Ecommerce to Improve Omnichannel Shopping

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Retail Media: A Full-Funnel Marketing Strategy

Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.

Why Your Media Strategy Needs Location Data

Location data ad tech helps you serve your target consumers where they are.

Back to School: Make the Grade in Your Brand's Marketing

Any CPG brand can cash in on back-to-school spending with an omnichannel marketing approach.

Should Your Brand Offer Loyalty Programs?

Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.

Achieve Retail and Social Media Symbiosis | Adweek

Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.

How Retail Media Networks Amazon and Walmart Offer Full-Funnel Marketing

Retail media networks can encourage your target audience to buy at every step in the purchase journey.

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