Apr 182 minMarketing to Gen Z via Group Chat: A Guide for BrandsEnter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.
Mar 293 minPersonalization in Marketing: Importance & ExamplesPersonalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.
Mar 83 minSonic Branding Definition and Examples for MarketersGen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.
Feb 163 minExperiential Marketing Campaigns: Why Your Brand Needs ThemGen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.
Nov 15, 20231 minZero Party Data: One Brilliant Collection StrategyGain inspiration for collecting zero party data from this successful case study.