Using AR in Advertising Campaign Drove Results for Stella & Chewy's
Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.
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News & Resources
- Nov 15
- 1 min
Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.
- Oct 31
- 3 min
How to Use AI in Ecommerce to Improve Omnichannel Shopping
Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.
- Oct 4
- 3 min
Audio Ads: The Rockstars of Media
Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.
- Sep 29
- 3 min
Creative Diversification: How Visuals Give Ads Authenticity
In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.
- Sep 8
- 2 min
Retail Media: A Full-Funnel Marketing Strategy
Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.
- Aug 24
- 3 min
Can Brands Score Big with Live Sports Advertising?
Streamers are the new home for live sports, offering fans and advertisers advantages linear TV couldn't.
- Aug 20
- 2 min
Exverus Launches AI Chatbot Recipe-Picker for John Soules Foods
The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.
- Jul 25
- 1 min
Adweek | Why Food Brands Should Advertise on YouTube
Sean Edwards of Exverus Media explains via Adweek why food and beverage brands should advertise on YouTube.
- Jun 29
- 3 min
Winning Prime Day? Avoid These Mistakes
Amazon Prime Day can be an enormous revenue driver for retailers. Here are 4 tips for brands to make the most of it.
- May 25
- 2 min
Pinterest Ads' New Challenger Identity is Working
Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?
- May 19
- 1 min
Campaign | Post-Cookie UX
Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.
- May 9
- 2 min
Roku Reformulates Digital Ad Buying with Contextual AI
Roku adds contextual AI to its advertising platform for more personalized consumer targeting.
- Mar 17, 2022
- 1 min
MarTech Series | Cookie-less Marketing
Exverus Managing Director Talia Arnold lent her expertise to MarTech Series in a guest article on cookie-less marketing for the future.
- Sep 7, 2021
- 2 min
How Retail Media Networks Amazon and Walmart Offer Full-Funnel Marketing
Retail media networks can encourage your target audience to buy at every step in the purchase journey.
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