A recap of Vanessa's advice on choosing between customer retention and acquisition in a media plan. The mismatch shows up hardest in customer retention strategies. Before you build your holiday retention budget, model it. MMM done right doesn't just tell you retention worked — it tells you how much to put behind it before How do I model customer retention strategies in MMM?

Exverus Media Director Vanessa Pinzon joined three other media experts onstage to discuss customer retention Learn to build customer retention strategies from media planning through measurement. Customer retention vs. acquisition Q: Let's say clients’ budgets are halved tomorrow.

Retention planning starts on day one, not after the event ends. Step 7: Plan for retention from day one Consider long-term customer loyalty from the beginning of your Gather first-party data to form the foundation for repeat purchases and customer retention down the road Build customer retention strategies into your paid media plans from the outset to build lifetime value We’ve talked before about customer retention strategies that go beyond loyalty points and create memorable

Now, Mastercard's recent analysis of 500+ campaigns found that campaigns running longer than 90 days Make the most of tentpole media events by planning for long-term value and retention from the beginning

Loyalty and retention Conventional marketing wisdom says that customer loyalty lives in CRM and email In 2026, smart brands use paid media as retention infrastructure, not just acquisition. Paid media platforms are building retention strategies into their infrastructure, but most brands are

Recent topics included “The Role of Paid Search in a Media Plan”, “How to Best Utilize Chat-GPT in Marketing for 2023, largely thanks to Tasha's leadership, as reflected in the agency's remarkable 92% employee retention She was recently the only agency representative chosen to speak on a major conference panel about how

bestows the title upon small media agencies who show outstanding revenue growth, employee growth and retention

Our retention rate for the last year was an outstanding 92%, and we have not done any layoffs.

High retention and long-tenured staff aren't accidents; they're the outcome of deliberate systems : biannual

Actual sales, customer retention, and lifetime value are harder to game — and they're what your clients

Exverus employee retention & culture MH: What do you think your tenure is with your company? I think we have over 90% retention . Maybe 10% of people swap out.

repeatedly spending to attract customers during peak seasons, subscription-based companies invest in retention