Amazon Prime Day (or week), new data shows that US consumers are accelerating their use of generative AI How can brands appear in Gen AI product recommendations?    This cannot be done by simply buying placements in AI answers. To build your own, you can choose between an off-the-shelf AI solution or a custom AI solution. Anticipate likely questions and answer them naturally to get recognized by AI platforms.

Not just for content creation, generative AI can already optimize ad personalization, predictive analytics Generative AI, the advertising industry's buzziest buzzword, is emerging as a powerful tool that could So: How can generative AI be used for media planning? Ad Personalization Generative AI can be used to create custom ads based on the viewer. Unlike its human counterparts, AI never sleeps.

Programmatic digital out-of-home media is getting more precise and more measurable thanks to advances in AI-powered We know artificial intelligence (AI) has become a standard tool in the process of buying digital media Photo Credit: Marcus Herzberg Benefits of AI-powered digital OOH media buying The integration of AI into AI-driven OOH will require careful navigation of data ethics and consumer trust. AI is taking it there faster than ever.  

Using AI-powered tools can keep shoppers coming back with product recs, sales copy, personalized ads, Personalization Advertisers can utilize AI to personalize ad messaging or creative to the individual Customer experience Customer service is another huge area for AI in marketing. The AI chatbot was part of a larger campaign that integrated AI in ecommerce, programmatic advertising The potential use cases for AI in ecommerce are still infinite.

How does AI power MMM? In 2025, several announcements brought new MMM solutions to the forefront, all led by AI . AI is revolutionizing MMM in several key ways, making it more accurate, efficient, and insightful. AI, particularly machine learning, can model these intricate relationships more effectively, leading Improved Accuracy and Insights AI employs sophisticated algorithms like neural networks and Bayesian

brands looking to take customer interactions to the next level, we're in a new era in conversational AI If you've ever been on the receiving end of a wrong reply or misinterpreted AI command, you'll know it ChatGPT is looking to bridge the gap between AI and direct customer engagement with its new plug-in architecture Next, examine how the early adopters are leveraging AI. warning ChatGPT users of "prompt injections," which essentially means that third parties can "hack" the AI

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Habit Burger & Grill takes direct aim at competitors in Los Angeles with OOH media bought by Exverus

From Gmail's suggested replies to HubSpot's AI Assistant, AI has simplified tasks such as responding What's next for AI-powered search marketing? results, Multimodal AI, Gemini 3, Meridian , and PMAX, just to name a few.  Since we can't buy AI search ads yet, brands must treat AI Overview citations as their competitive moat AI Overviews (AIOs) are fundamentally altering search result layouts.

Add Meta's AI-powered Advantage+ suite into the mix, delivering 22% performance lifts on average, and Meta's AI-powered Advantage+ tools are driving significant performance gains, with businesses using Advantage ad targeting and placement Advantage+Creative , a generative AI  tool that creates several variations a social commerce  tool tying ad views to actual conversions; and now, Advantage+Leads , which uses AI , head of Meta’s Global Business Group, says the company is driving massive user engagement through AI

How is AI used in programmatic advertising? What is programmatic advertising? Programmatic advertising is powered by AI and machine learning to power the auctions themselves, serve How is AI used in programmatic advertising? AI-powered algorithms analyze vast amounts of data to identify patterns and trends in user behavior – As AI technology evolves and advances, so too will programmatic buying capabilities.

The prestigious honor goes to agencies who have shown significant growth & innovation in the last 5 years. We are honored to be named Adweek’s Breakthrough Media Agency of the Year !! 🏆 Our talented team and brave clients earned this award through their creativity, tenacity, and honesty.  “Exverus clients appreciate the customization and personalized attention they get from the agency, as is evidenced by the brand Stella & Chewy’s , a raw pet food company that found Exverus because it could help the brand punch above its weight in the crowded pet food market.  ‘They have the years of experience, but they also are incredibly nimble and are able to be reactive in the moment and adjust to suit our needs in a really thoughtful way”, Betsy Radue, senior director of media, PR, and digital marketing for Stella & Chewy’s told Adweek.  ‘One of the best things about Exverus is how they really focus on prioritization and keep us honest about the metrics that matter to our business goals.." - Doug Cornille, chief growth officer at BellRing Brands [parent company of Premier Nutrition Company] Cornille added that the Exverus team is extremely proactive, challenging the brand and ensuring it has the best media plans.” Read more about our decade of successful campaigns for brands like CLIF Bar, New Belgium & Bell’s Brewery, and Kum & Go here:  https://www.adweek.com/agencies/adweek-breakthrough-media-agency-of-the-year-exverus-media/   For media strategy tips, research, and analysis; subscribe to our weekly Paid Media Insights   newsletter for free here .