to AI chatbots like Claude, ChatGPT, Gemini, or Perplexity for product recommendations, and an AI shopping Now we're marketing to AI and consumers. than how I talk to AI now and likely you do, as well. For more on personalization in AI shopping: EMARKETER. "Walmart and Target Are Battling to Show Up in AI Shopping Tools.

Programmatic digital out-of-home media is now more precise and more measurable thanks to advances in AI-powered This growth is largely driven by AI-powered innovations that enhance targeting capabilities, measurement Photo Credit: Marcus Herzberg Benefits of AI-powered digital OOH media buying The integration of AI into AI-driven OOH will require careful navigation of data ethics and consumer trust. AI is taking it there faster than ever.

From media allocation to personalized ads to customer service, AI is closing the gap between omnichannel's AI is changing that. Customer service AI, done right, is a research engine as much as a support tool. E. AI is getting us closer to answering that correctly. What AI cannot do AI handles scale and pattern recognition. It does not handle judgment.

AI search advertising is here — but it rewards precision. Ahrefs confirms: Google AI Overviews reduce clicks by 58%! As of late 2025, Google AI Max Ads can be placed in AI Overviews, as well. Advertising in AI search tools Up until 2026, AI search has predominantly affected SEO, not so much SEM GEO, or building content to organically show up in AI answers, has been the main driver of AI visibility

Not just for content creation, generative AI can already optimize ad personalization, predictive analytics Generative AI, the advertising industry's buzziest buzzword, is emerging as a powerful tool that could So: How can generative AI be used for media planning? Ad Personalization Generative AI can be used to create custom ads based on the viewer. Unlike its human counterparts, AI never sleeps.

The new brand discovery channel In 2026, product recommendations from Generative AI platforms like ChatGPT These AI agents could be embedded into generative AI platforms and/or retailers' own e-commerce sites Now imagine that you had an autonomous AI agent to handle these tasks for you. How can brands get recommended by AI agents? This cannot be done by simply buying placements in AI answers.

How does AI power MMM? In 2025, several announcements brought new MMM solutions to the forefront, all led by AI. AI is revolutionizing MMM in several key ways, making it more accurate, efficient, and insightful. AI, particularly machine learning, can model these intricate relationships more effectively, leading Improved accuracy and insights AI employs sophisticated algorithms like neural networks and Bayesian

Responsible AI adoption means building understanding and integrating tools into real workflows — not Rather than issuing rules and moving on, Jack has integrated AI education directly into workflow through tools like the internal Xavier chatbot and Brainlabs' AI media planning software Cortex. Judges found this particularly striking: most companies either over-restrict AI or ignore it entirely He built a culture where AI is understood, used responsibly, and genuinely accelerating what the team

Learn how to adjust your content and search engine marketing strategies for AI-powered brand discovery How can AI help with hyperlocal advertising? AI has always been the engine of programmatic advertising , which enables precise targeting and measurement But now, you can get really granular with the help of machine learning models that build AI audience Generative AI technology helps with dynamic creative optimization (DCO)  by producing multiple variants

We'll gain access to the global-scale, proprietary Cortex AI platform and additional services to our

There's a lot of talk right now about AI replacing people or driving efficiency through cuts. We have basically individual labs where people can digitally develop their own tools using AI, to invite

Advanced AI tools can categorize content with remarkable precision, aligning context with audience taxonomies