From media allocation to personalized ads to customer service, AI is closing the gap between omnichannel's AI is changing that. Customer service AI, done right, is a research engine as much as a support tool. E. AI is getting us closer to answering that correctly. What AI cannot do AI handles scale and pattern recognition. It does not handle judgment.

Not just for content creation, generative AI can already optimize ad personalization, predictive analytics Generative AI, the advertising industry's buzziest buzzword, is emerging as a powerful tool that could So: How can generative AI be used for media planning? Ad Personalization Generative AI can be used to create custom ads based on the viewer. Unlike its human counterparts, AI never sleeps.

Programmatic digital out-of-home media is getting more precise and more measurable thanks to advances in AI-powered We know artificial intelligence (AI) has become a standard tool in the process of buying digital media Photo Credit: Marcus Herzberg Benefits of AI-powered digital OOH media buying The integration of AI into AI-driven OOH will require careful navigation of data ethics and consumer trust. AI is taking it there faster than ever.  

These AI agents could be embedded into generative AI platforms and/or retailers' own e-commerce sites Now imagine that you had an autonomous AI agent to handle these tasks for you. How can brands get recommended by AI agents?    This cannot be done by simply buying placements in AI answers. will organically increase the likelihood of AI agents recommending your products.  

From Gmail's suggested replies to HubSpot's AI Assistant, AI has simplified tasks such as responding What's next for AI-powered search marketing? Since we can't buy AI search ads yet, brands must treat AI Overview citations as their competitive moat How do I measure AI visibility? Profound, "AI Platform Citation Patterns: How ChatGPT, Google AI Overviews, and Perplexity Source Information

How does AI power MMM? In 2025, several announcements brought new MMM solutions to the forefront, all led by AI . AI is revolutionizing MMM in several key ways, making it more accurate, efficient, and insightful. AI, particularly machine learning, can model these intricate relationships more effectively, leading Improved Accuracy and Insights AI employs sophisticated algorithms like neural networks and Bayesian

We'll gain access to the global-scale, proprietary Cortex AI platform and additional services to our

brands looking to take customer interactions to the next level, we're in a new era in conversational AI If you've ever been on the receiving end of a wrong reply or misinterpreted AI command, you'll know it ChatGPT is looking to bridge the gap between AI and direct customer engagement with its new plug-in architecture Next, examine how the early adopters are leveraging AI. warning ChatGPT users of "prompt injections," which essentially means that third parties can "hack" the AI

Habit Burger & Grill takes direct aim at competitors in Los Angeles with OOH media bought by Exverus

lifting Shoppable CTV isn't just about sales Instructional beats promotional content Prioritize UGC over AI Prioritize UGC over AI Consumer sentiment on AI-generated video ads is at an all-time low. Generative AI tools like Invideo and Gemini Veo can quickly churn out content, but the rise of misinformation If you're going to use AI, always double-check facts, ensure accuracy, and prioritize a personal, relatable "extremely important" to their social media strategy, compared with just 2% who say the same about AI

AI-powered ad creative, targeting, & tracking Pinterest’s AI-powered Performance+ campaign builder ingests out social media as "the new big tobacco," accusing their (faster growing) competitors of utilizing AI

Add Meta's AI-powered Advantage+ suite into the mix, delivering 22% performance lifts on average, and Meta's AI-powered Advantage+ tools are driving significant performance gains, with businesses using Advantage ad targeting and placement Advantage+Creative , a generative AI  tool that creates several variations a social commerce  tool tying ad views to actual conversions; and now, Advantage+Leads , which uses AI , head of Meta’s Global Business Group, says the company is driving massive user engagement through AI