Amazon Prime Day (or week), new data shows that US consumers are accelerating their use of generative AI How can brands appear in Gen AI product recommendations?    This cannot be done by simply buying placements in AI answers. To build your own, you can choose between an off-the-shelf AI solution or a custom AI solution. Anticipate likely questions and answer them naturally to get recognized by AI platforms.

in 2025 Photo by Solen Feyissa Raise your hand if you've used ChatGPT, Claude, or another generative AI While generative AI chatbots like ChatGPT and Perplexity challenge Google's long-held search dominance AI, Gemini, Meridian , and PMAX, just to name a few.    Google AI Overviews (AIOs) are fundamentally altering search result layouts. How can my content get sourced by AI Overviews?   Answer frequently asked questions (FAQs).

Programmatic digital out-of-home media is getting more precise and more measurable thanks to advances in AI-powered We know artificial intelligence (AI) has become a standard tool in the process of buying digital media Photo Credit: Marcus Herzberg Benefits of AI-powered digital OOH media buying The integration of AI into AI-driven OOH will require careful navigation of data ethics and consumer trust. AI is taking it there faster than ever.  

Not just for content creation, generative AI could soon optimize ad personalization, predictive analytics Generative AI, the advertising industry's buzziest buzzword, is emerging as a powerful tool that could So: How Could Gen AI Transform Media Planning? Unlike its human counterparts, AI never sleeps. But as with any tool, generative AI is only as good as the data and inputs it receives.

Using AI-powered tools can keep shoppers coming back with product recs, sales copy, personalized ads, Personalization Advertisers can utilize AI to personalize ad messaging or creative to the individual Customer experience Customer service is another huge area for AI in marketing. The AI chatbot was part of a larger campaign that integrated AI in ecommerce, programmatic advertising The potential use cases for AI in ecommerce are still infinite.

Ad Buying by AI Roku is the latest to take a deep dive into the power of AI, and it will reimagine how The company recently announced its plans to integrate contextual AI into its ad placements, allowing How does contextual AI work? Next, Roku's AI-powered tech will rummage through its content library to find the perfect moment to share What do you think about Roku's adoption of contextual AI for their ads?

Artificial Intelligence (AI) has wedged its way into our daily lives, revolutionizing how we work. From Gmail's suggested replies to HubSpot's AI Assistant, AI has simplified tasks such as responding Google and Bing are transitioning towards AI-driven models, heralding a new era in digital marketing. AI to create and optimize content. Understanding your target audience's search intent and how AI interprets their question is key.

brands looking to take customer interactions to the next level, we're in a new era in conversational AI If you've ever been on the receiving end of a wrong reply or misinterpreted AI command, you'll know it ChatGPT is looking to bridge the gap between AI and direct customer engagement with its new plug-in architecture Next, examine how the early adopters are leveraging AI. warning ChatGPT users of "prompt injections," which essentially means that third parties can "hack" the AI

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Panel discussions at the lovely Conrad Hotel covered AI, frequency, fragmentation, measurement, and so Takeaways for Brands & Viewers: They know about the frequency problem IAB's Ad ID Creative Framework aims IAB's Ad ID Creative Framework aims to standardize the industry IAB Tech Lab has just announced the Ad ID Creative Framework (AICF), a grand plan to unify and standardize the fragmented CTV industry. Within the AICF, each creative asset will be registered with a code that can be tracked across digital

Habit Burger & Grill takes direct aim at competitors in Los Angeles with OOH media bought by Exverus

How does AI power MMM? of 2025, several announcements have already brought new MMM solutions to the forefront, all led by AI AI is revolutionizing MMM in several key ways, making it more accurate, efficient, and insightful. AI, particularly machine learning, can model these intricate relationships more effectively, leading Improved Accuracy and Insights AI employs sophisticated algorithms like neural networks and Bayesian