to AI chatbots like Claude, ChatGPT, Gemini, or Perplexity for product recommendations, and an AI shopping Now we're marketing to AI and consumers. than how I talk to AI now and likely you do, as well. For more on personalization in AI shopping: EMARKETER. "Walmart and Target Are Battling to Show Up in AI Shopping Tools.

Programmatic digital out-of-home media is now more precise and more measurable thanks to advances in AI-powered This growth is largely driven by AI-powered innovations that enhance targeting capabilities, measurement Photo Credit: Marcus Herzberg Benefits of AI-powered digital OOH media buying The integration of AI into AI-driven OOH will require careful navigation of data ethics and consumer trust. AI is taking it there faster than ever.

AI search advertising is here — but it rewards precision. As of late 2025, Google AI Max Ads can be placed in AI Overviews, as well. Advertising in AI search tools Up until 2026, AI search has predominantly affected SEO, not so much SEM GEO, or building content to organically show up in AI answers, has been the main driver of AI visibility AI Disclosure: We use AI models to quickly consolidate information from top industry sources and combine

Not just for content creation, generative AI can already optimize ad personalization, predictive analytics Generative AI, the advertising industry's buzziest buzzword, is emerging as a powerful tool that could So: How can generative AI be used for media planning? Ad Personalization Generative AI can be used to create custom ads based on the viewer. Unlike its human counterparts, AI never sleeps.

The new brand discovery channel In 2026, product recommendations from Generative AI platforms like ChatGPT These AI agents could be embedded into generative AI platforms and/or retailers' own e-commerce sites Now imagine that you had an autonomous AI agent to handle these tasks for you. How can brands get recommended by AI agents? This cannot be done by simply buying placements in AI answers.

How does AI power MMM? In 2025, several announcements brought new MMM solutions to the forefront, all led by AI. AI is revolutionizing MMM in several key ways, making it more accurate, efficient, and insightful. AI, particularly machine learning, can model these intricate relationships more effectively, leading AI Disclosure: We use AI models to quickly consolidate information from top industry sources and combine

The prestigious honor goes to agencies who have shown significant growth & innovation in the last 5 years. (L to R): Hillary Kupferberg Bram, Tasha Day, Bill Durrant, Talia Arnold, Jack Win, Melissa Andraos We are honored to be named Adweek’s Breakthrough Media Agency of the Year!! 🏆 Our talented team and brave clients earned this award through their creativity, tenacity, and honesty. “Exverus clients appreciate the customization and personalized attention they get from the agency, as is evidenced by the brand Stella & Chewy’s, a raw pet food company that found Exverus because it could help the brand punch above its weight in the crowded pet food market. ‘They have the years of experience, but they also are incredibly nimble and are able to be reactive in the moment and adjust to suit our needs in a really thoughtful way”, Betsy Radue, senior director of media, PR, and digital marketing for Stella & Chewy’s told Adweek. "One of the best things about Exverus is how they really focus on prioritization and keep us honest about the metrics that matter to our business goals.." - Doug Cornille, chief growth officer at BellRing Brands [parent company of Premier Nutrition Company] Cornille added that, "the Exverus team is extremely proactive, challenging the brand and ensuring it has the best media plans.” Read more about our decade of successful campaigns for brands like CLIF Bar, New Belgium & Bell’s Brewery, and Kum & Go below: https://www.adweek.com/agencies/adweek-breakthrough-media-agency-of-the-year-exverus-media/ For media strategy tips, research, and analysis; subscribe to our weekly Paid Media Insights newsletter for free here.

Learn how to adjust your content and search engine marketing strategies for AI-powered brand discovery How can AI help with hyperlocal advertising? AI has always been the engine of programmatic advertising, which enables precise targeting and measurement But now, you can get really granular with the help of machine learning models that build AI audience Generative AI technology helps with dynamic creative optimization (DCO) by producing multiple variants

Responsible AI adoption means building understanding and integrating tools into real workflows — not Rather than issuing rules and moving on, Jack has integrated AI education directly into workflow through tools like the internal Xavier chatbot and Brainlabs' AI media planning software Cortex. Judges found this particularly striking: most companies either over-restrict AI or ignore it entirely He built a culture where AI is understood, used responsibly, and genuinely accelerating what the team

Can we ask AI what some of these non-obvious touch points were? I think as we go into this AI era, it's about holding the clients a little bit more accountable to providing

We'll gain access to the global-scale, proprietary Cortex AI platform and additional services to our

There's a lot of talk right now about AI replacing people or driving efficiency through cuts. We have basically individual labs where people can digitally develop their own tools using AI, to invite