Scaling Brand Conversions With Pinterest
Pinterest may not be the most popular social media platform, but with a massive boost in usage over the past year it has over 478 million monthly active users. Pinterest is more than a social underdog. Pinterest is often an underutilized tool that is relatively easy for brands to incorporate into their existing marketing strategies.
Because of the nature of the platform, users seek out Pinterest as a way of shopping and discovery, often purchasing items and services directly. There is a huge opportunity for brands to win over new audiences and drive conversions.
So, how can your business use Pinterest as a marketing tool to help improve brand awareness and conversions? Check out these four tips:
Distribute your content
The primary purpose people use Pinterest is for visual content. This makes the platform a solid place to distribute all kinds of non-audio content. And, unlike Instagram, users can click-through live links. The best part of this is that your company can also invite people to join your boards, which is a fantastic way to increase engagement and interaction.
Build a community
Like-minded people serve as a helpful hub for businesses, and Pinterest makes those people easy to find. Interact with potential customers to build a loyal community. Be sure to promote your Pinterest on other social accounts, use keywords and hashtags, and run paid ads to grow your following.
Educate customers
Looking through Pinterest, you are bound to come across a tutorial or infographic that includes additional links to educational content. Where is your brand a thought leader? Because of its visual nature, Pinterest is a powerful channel to educate and engage customers. Users will be exposed to your brand as a thought leader and expert.
Drive website traffic and boost online sales
As mentioned, Pinterest allows your brand to link your visual content to another site. This feature means that you can share both written and visual content and direct users back to your website all at the same time, boosting your online sales.
Pinterest is a powerful marketing tool that is often overlooked. It can help you organically increase brand awareness, boost conversions, increase sales and create long-lasting relationships with your target audience, and is super powered when added to your brand’s paid media budgets.